What is lead generation?

What is lead generation?

Lead generation is the collection of information required to communicate with a person or organization is called lead generation. That is, for the purpose of marketing a product or service with a person or organization, we call all the information we collect to contact or communicate with that organization or person as lead collecting or data collection. We collect data to contact a company or an individual.

What it takes to contact a person or organization:

phone number

Email Id

Social media accounts

Contact address

etc., through these we can communicate.

So when we reach a product or service to a person or organization, the contact information we collect is called lead collecting or data collecting, it cannot be called lead generation, collecting information will not lead generation, but for lead generation. There are conditions. The condition is that I have collected the data, when marketing is done with this data this process is called lead generation.

That is, when marketing is done with all the contact information collected to contact a person or organization, it is called lead generation. For example, after collecting the data, I can do SMS marketing, I can do email marketing through email, I can boost through social media or I can do paid marketing, I can track the location and do marketing according to his address. That means that no matter what process I want to reach my product or service, that process is called lead generation.

What is lead generation: Lead generation is the contact information we collect to contact a person or organization is called lead collecting or data collecting. When marketing is done based on that information, the process is called lead generation, that means lead generation is a process.

2 Types of Lead Generation:

1. B2B (Business to Business)

2. B2C (Business to Consumer or customer)

B2B: When we are a business person collecting information from another business person, it is called B2B. Example: Walton Company manufactures TV, Refrigerator, Mobile Phone, Laptop etc. After manufacturing the products they have, this product cannot directly reach the retail customer, who buys retail, because he is the manufacturer, he So one does not produce two products, He manufactures millions of products. Then it is not possible for him to send the product directly to the customer. They will find out who trades these electronic products of mine, who are wholesalers, they will take many products together. All the Sarum we see, what they do is buy a lot of products at wholesale prices, buy them from retailers and then get them to the customer.

So B2B is when a businessman collects the information of another businessman for the purpose of his business, for the purpose of selling his product, we call this process B2B.

B2C: When a trader goes to the customer, it means a wholesaler will go to a retail person or we can call it B2C.

That is, B2B is the information that needs to be collected for the communication of another trader by being a trader, we call it B2B and B2C is the information that we collect as a trader to communicate with another retail trader, we call it B2C.

Below are the ways to collect leads:

1. Google search

2. LinkedIn Search

3. Google map search

Data can be collected through etc. and data can be collected using many tools and extensions.

Tools:

LinkedIn Premium Sales Navigator, Crunchbase, Yelp, ZoomInfo, Hoovers, Manta, etc.

Snov.io, Skrapp.io, SalesQL, Clearbit, Apollo.io, etc.

Extensions:

Mail tester, Gmail, Clear bit, Hunter.io, Never bounce, and Name2 email by Reply

Information required for contact:

In the case of the company:

➤ Company Name, Website URL, Phone

➤ Contact Person First & Last Name (Mark Zuckerberg)

➤ Job title(CEO/OWNER/Marketing, etc.)

➤ LinkedIn Profile URL (Active)

➤ Business E-mail (Zuckerberg@domain.com)

➤ Address (City, Street, Zip Code, State)

➤ Company Size, Founded Year, Revenue

➤ Excel/CSV Format

In the case of a person:

First & Last Name

Email (Valid)

Job Title (CEO/OWNER/Director, Marketing, etc.)

LinkedIn Profile URL (Active)

etc.

ORDER NOW